Client: Shanon Bond · Northeast Florida
Every month, like clockwork, Shanon's sphere hears from her, Home & Beyond, a newsletter our team designs, writes the strategy for, and delivers. Not just a pretty template: real content strategy and real attention paid to whether it actually lands in the inbox.
Staying in touch with a sphere sounds simple until it's month three and there's nothing to send. Shanon didn't want a generic market update blasted out on autopilot, she wanted something her people would actually open: local spots worth visiting, people worth knowing, a little market insight, her own voice running through all of it.
That's what Home & Beyond is. Our team handles the work 1:1 with Shanon: what to cover each month, how it's written, how it's designed, and when it goes out. And most importantly... holding each other accountable.
Every agent's newsletter is different, their voice, their neighborhood, their people. This is one real example of what our team builds behind the scenes: strategized, designed, and sent, every single month.
Designed, written, and sent by our in-house team, every month.
Open Full Newsletter ↗Here's a synopsis of the average delivery data our agents see each month. Deliverability is at the core of what we do, and it's something most brokerages don't talk about.
We took a different approach: we invested heavily in the programs and practices that protect deliverability and sender reputation, A/B testing included, so your emails don't just get sent, they get opened.
Across her monthly sends, Shanon's average click-through rate sits at 6.1%, meaning people aren't just seeing her newsletter, they're engaging with it. That's the kind of consistent engagement that keeps her top of mind long after the email is closed.
For context: the published 2025 industry benchmark for real estate email marketing puts the average click rate around 2.5% to 5%, and open rates in the mid-to-high 30s. Shanon landed above average on both. That's a genuinely strong start.
